With revenues increasing year-on-year, video game publishers such as Electronic Arts, Tencent, and Ubisoft started to invest heavily in the space.

For Candy Crush Saga and Cut the Rope, players can pay to skip levels or purchase more levels, while FarmVille has a time-lapse mechanic which meant users have to wait hours for an item to be ready or pay for instant access. DOWNLOADĬandy Crush Saga, Cut the Rope, and FarmVille were all part of this new wave of freemium games, which in some way push the user towards in-app purchases. Download our guide to help choose your next MMP provider. Having a trusted partner for accurate, unbiased, indisputable data and real-time insights is no longer a nice-to-have, it’s a must-have.